“In this day and age of technology and everything being digital, it is much more personal and authentic to have a great looking and informative customized PRINT newsletter like the one Smarts Publishing creates for us, to share with our customers by mail.
Receiving just another emailed marketing piece can be overwhelming for many professionals. A lot of our customers are like me, and like to take the newsletter home and read it with a cup of coffee or while sitting out on the deck on a Saturday morning.”
—Cindy Koebele,
President,
TitleSmart,
Minneapolis, Minn.
Tagline: “It’s the little things that make a big difference.”
There’s a lot of advertising out there that doesn’t work that well. We’ve focused on just a couple of things that work well for us and the Real Estate Digest newsletter is one of them. We’ve been using it for many years. The Realtors look forward to getting it, as do I. There’s always a lot of interesting and useful information in it that people appreciate reading.
— Lisa Overton
Manager,
Elliott & Waldron Abstract & Title Company,
Canton, Tex.
Dear Gina,
I wanted to send you a note to express our happiness and satisfaction with Real Estate Digest. It has proven to be a very valuable tool for getting us in the door at real estate offices and mortgage companies. All of our marketers and closers have monthly assignments to hand carry the newsletters into the area offices. We actually get calls from our clients when they have not received their newsletter.
A few years ago, I received a call from a Realtor thanking me for the newsletter. He said that he had a client who was having trouble evicting bad tenants from his rentals. Apparently there was an article in that month’s newsletter dealing with tenant evictions and it referred the reader to other sources for more information. This Realtor went to those other sources and found enough information to be a great help to his client, saving him thousands of dollars. It made the Realtor look like a hero to his client and it made us look like a hero to the Realtor.
Other title companies give away donuts and cookies, we give away information that actually helps our clients with their business.
Thanks for your help!
— Mark R. Bischoff
Director of Marketing,
Mountain View Title and Escrow Co.
Very rarely do you find an organization like SmartsPro that truly understands the industry that they serve. How do they prove it? Through clear and concise monthly content. I would confidently recommend James Whitaker and his publishing team to anyone but my competition!
— Ryan Liabenow
President & Client Relations,
Webber Benefits Group,
Bezonia, Mich.
I really appreciate the quality of your newsletters. I’ve worked in other industries where good content is fairly easy to find, but in this industry for some reason, that’s not often the case. We’re proud to put our name on the content that SmartsPro Marketing provides us.
— Will McDonald
Director of Marketing & Client Relations,
MFG Benefits,
Reno, Nev.
We are very impressed with the quality of the Newsletter and how clear and precise the PPACA articles are. Thank you!
— Ann Tyler
Business Manager,
Boys & Tyler Financial Group,
Eden Prairie, Minn.
We try to ‘touch’ our clients in a number of ways throughout the year. We sometimes put on seminars; we send birthday and sympathy cards and calendars, and we talk to our clients on the phone regularly. And of course we send our newsletter out monthly. We want our clients to keep us top of their mind.
— Aimee Ouimette
Agent,
Wisconsin Benefit Planning, Inc.,
Minocqua, Wis.
Upon sending the first issue of our SmartsPro newsletter for our agency, we received positive responses from our clients. The information in the newsletter is dependable, relevant and interesting. It makes our agency shine above the competition in terms of the value-added services we provide our clients. And it establishes for our clients a sense of value to our agency. This option was definitely a win-win decision.
— Wendy Vanderwater
Group Benefits Producer,
Threlkeld & Company Insurance,
Tyler, Tex.
I really think my newsletters have bumped up my credibility a couple of notches.
— Susan Emery
Emery Benefit Solutions,
Auburn Hills, Mich.
We’ve been very pleased with the professionalism of the SmartsPro newsletters. They allow us to keep our name in front of customers and prospects by providing useful risk management and insurance information they can use to help them run their businesss better.
— Scott Crawford
Sr. Vice President,
J. Smith Lanier & Co.,
Atlanta, Ga.
[Newsletters are ]— a great way to get your name in front of clients. If people constantly see something, that’s a way to make them always think [about you] in regards to all their needs.
— Linda Radcliffe
Marketing Coordinator,
GCG Financial,
Bannockburn, Ill.